Beginning in 2008, the ZEREK brand was conceived by a group of lure enthusiasts, professional anglers as well as a product development team. With over a year of research and development with the various groups, ZEREK is finally ready to take the luring world by storm.

Every angler’s fantasy is to have a perfect lure for every fishing situation. We at ZEREK believe that we have come close to achieving the ultimate lure design and range to fulfill every angler’s dream.

Collecting precious feedback from anglers and testers, we have designed and developed a range of ultimate fishing lures that is now known as ZEREK.

The ZEREK range of lures is developed through the strictest of testing processes and employs the latest technology in lure design. Be it casting, achieving a natural swimming action or colour selection, each single product is targeted to satisfy even the most demanding anglers around the world.

With continuous effort and development, ZEREK strives to achieve the perfect lure for every angler.